With the information we had gathered up until this point, we wanted to ensure we understood user goals so we conducted interviews with five potential users. 

Starting at our persona hypothesis, we determined that we would see one user type but with two different subtypes. There would be one user type because our app idea involves only one user path, meaning that all users would be seeing the same screens. However, we hypothesized that there would be two subtypes to this role, high-knowledge users, and medium-knowledge users.

Because our app offers organization tools as one of its main functions, these subtypes reflect how our users will interact with this aspect. Our high-knowledge users would be the ones that are more knowledgeable and organized in general, more likely to already own a pet, know a lot about them and keep their documents and life organized in a specific system that works for them. On the contrary, our medium-knowledge users may not own a pet yet, but are interested. For our design phase this is important to know. High-knowledge users may want very specific containers for their information, or customization to better replicate how they organize currently, while medium-knowledge users are most likely coming in wanting guidance and an easy to follow way to organize their pets information. This could also include more tutorials and tips throughout that may otherwise not be needed.

In the interviews, we asked them questions about their daily lives with their pets, the methods and strategies in which they store their pets’ and their own information and, due to a possible social media and research of our app, their involvement with social media and their some questions about pet research. In this phase, I conducted the last interview and wrote the “user interviews” section of our research report where I summarized each of the 5 interviews held. For summarizations of each interview, refer to our research report.